pgLang: Creative Empire Unlocked

Kendrick Lamar and Baby Keem redefine the 2020s sound, building pgLang as a family and business partnership that champions creative control and "astronaut ideas" on tracks like "family ties" and "N95."

Tracklist

  1. The Heart Part 5 — Kendrick Lamar
  2. family ties — Baby Keem & Kendrick Lamar
  3. N95 — Kendrick Lamar
  4. range brothers — Baby Keem & Kendrick Lamar
  5. Orange Soda — Baby Keem
  6. DURAG ACTIVITY — Baby Keem (feat. Travis Scott)
  7. The Melodic Blue — Baby Keem

Transcript

Welcome to OffStereo. Evening's here — let's set the mood.

The Heart Part 5 — Kendrick Lamar

You've got Kendrick Lamar and Baby Keem in heavy rotation, a true 2020s head. What’s easy to miss is their creative bond isn't just musical; it’s a literal family and business partnership through pgLang. Kendrick Lamar dropped 'The Heart Part 5' as a powerful artistic statement just before his highly anticipated album, signaling a new era of creative control under his own banner.

family ties — Baby Keem & Kendrick Lamar

This track, 'family ties,' wasn't just a collaboration; it was a formal introduction to the world of pgLang, a multidisciplinary creative communications company co-founded by Kendrick and Dave Free on March 5, 2020. It's designed to let artists own their full creative output.

N95 — Kendrick Lamar

As Kendrick continued to redefine his sound, tracks like 'N95' from *Mr. Morale & The Big Steppers* further showcased pgLang's emphasis on visual storytelling, with his longtime creative partner Dave Free often at the helm, directing the music videos.

range brothers — Baby Keem & Kendrick Lamar

Baby Keem, one of pgLang's first artists and Kendrick’s cousin, famously calls his vision 'astronaut ideas' — unconventional concepts that stand alone, perfectly exemplified here on 'range brothers.'

Orange Soda — Baby Keem

Before his album, Baby Keem was already cultivating his unique voice with tracks like 'Orange Soda,' demonstrating the kind of 'raw expression from grassroots partnerships' that Dave Free described as pgLang’s focus.

DURAG ACTIVITY — Baby Keem (feat. Travis Scott)

pgLang's 'anti-label' approach isn't just about ownership; it's about fostering unique collaborations like 'DURAG ACTIVITY,' where Baby Keem connects with artists like Travis Scott while maintaining his distinct artistic vision.

The Melodic Blue — Baby Keem

Baby Keem's 2021 album, *The Melodic Blue*, became a cornerstone for pgLang, solidifying its aesthetic and proving that their multidisciplinary approach could deliver impactful, artist-driven projects across music and visual media.

Thanks for joining us on OffStereo. It's remarkable how a shared vision can redefine artistry and carve new paths in an ever-evolving industry.

Related

Sources